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	<title>Ignition Systems</title>
	<link>http://ignition.ws</link>
	<description>Integrated Marketing Platforms with Built-In Sales Intelligence</description>
	<lastBuildDate>Sat, 11 Apr 2009 02:16:44 +0000</lastBuildDate>
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		<title>Why are conversion ratios so important?</title>
		<description><![CDATA[
Your conversion ratio is the percentage of people who visit your website and perform an action that your company sets as a goal.  (This is known as converting, or responding to your call-to-action.)
For a lead generation site, it&#8217;s the percentage of visitors who make inquiries.  For an e-commerce site, the conversion ratio measures the percentage [...]]]></description>
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		<title>Why is your website not generating business?</title>
		<description><![CDATA[
Websites fail to generate business because not enough people are visiting your website, and when they do, your visitors don&#8217;t take action.
You can improve how much business your website generates by improving your call-to-action.  A call-to-action is a task that you ask your website visitors to perform that benefits both your visitors and your company.
Specific [...]]]></description>
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