Integrated Marketing Platform

Ignition Systems builds integrated marketing and sales automation software that maximizes your company’s marketing, sales and lead generation efforts while reducing the resources needed to be successful.

Integrated marketing is the planning an execution of all your company’s marketing activities, online and offline, in a way that is consistent across all of your customer contacts and creates more value than when those activities are performed separately.

Creating Leverage Across All Your Marketing Activities

The process behind integrated marketing creates leverage and continually builds on top of your previous activities and customer contacts.  Every customer contact point, from your website and email to trade shows and brochures, is designed to drive home the same messages.

Likewise, every contact point feeds into a centralized system where Ignition Systems builds a complete dossier about your customers, how effective your marketing campaigns have been with them, and what their interest level is in your products and services.  This way, you’ll know more about your customers and prospects than they know about themselves.

Connect With More Prospects Using Less Resources

The first step in cultivating this type of close relationship with prospects and customers is connecting with them in the first place.  With integrated marketing, you use both outbound marketing, where your business initiates contact with prospects and customers, and inbound marketing, where they initiate contact.  Both are focused around bringing people to an online web presence like a website or blog.

Inbound Marketing – Web Presence

Inbound marketing includes your website, blogs, search engine presence, social media engagement, and directory and Yellow Pages listings — any presence where people can find your company when they need you.

85.3% of B2B purchasers and 70% of consumers use the Internet to find businesses, products and services they need, according the Enquiro Research and Neilsen (the TV ratings company) respectively.  When your web presence is strong, people looking for your company will find you.  And those leads won’t cost you any time, effort, or resources.

Ignition Systems building your web presence using best-of-breed products, the Ignition Web Content Publisher and Ignition Blog Publisher, so that your sites will be launched faster and your post-launch Internet marketing can be more agile.

In addition, you can direct search engine results and advertisements to pages created with the Ignition Landing Page Publisher, which will allow you to measure the effectiveness of your marketing messages and tune them to increase your conversion rates and ROI.

Outbound Marketing – Email Campaigns

Outbound marketing includes email marketing, mailers, telemarketing and broadcast advertisements — any activity used to approach customers.  Ignition Systems focuses on email marketing because it’s the most productive way to approach customers and prospects.  The average ROI on email marketing was $45.06 for every dollar spent in 2008, according to the Direct Marketing Association.  This is more than twice the return generated by other techniques, $19.94 for every dollar spent.

The Ignition Email Marketing Center provides a simple and powerful way to create 1-to-1 marketing and drip campaigns, using nothing but familiar tools in your web browser.

Identify Hot Leads and Close Faster

Once you’ve established your web presence and email campaigns, you’ll start generating leads.  People will contact you using your website and request a follow-up conversation or more information.

When they do, we’ll make sure you have important background information that will be useful to your sales team.  We do this using the Ignition Closed Loop Lead Profiler.

Lead Profiling and Real-Time Alerts

You’ll obviously know their contact information, but you’ll also know what products or services they were interested in — before you contact them.  That way, you can look like a true professional by tailoring your pitch beforehand.  They might even accuse you of being able to read their minds.

After that initial contact, we’ll continue to keep tabs on them.  Hot leads will visit your web site again, and when they do we’ll send you an alert.  Then you’ll know they’re interested and can strike while the iron is hot.

You’ll close deals faster because you’re there when they’re ready, and you have the background information needed to always speak to their interests.

Increase Lifetime Value of Your Contacts

Even if leads aren’t immediately interested in making a purchase, they may still be interested in making a purchase later.  There’s a risk, though, that they might forget about your company over time.  Or, you might be a victim of bad timing and a competitor intercepts your deal before you’ve had a chance to follow-up.

Marketing Automation – Drip Campaigns

This is where drip marketing comes into play.  Because you only have 24 hours in a day, you may not be able to personally contact everyone in your database regularly.  You may not even know everyone in your database that well.

With drip marketing, you can keep in touch with people in your database on a regular basis without the resources needed to contact everyone personally.

The Ignition Systems automated system can send an email to your contacts on a regular basis.  That email can be personalized with touches as simple as using their first names to having a complete 1-to-1 marketing solution that sends a custom message based on the information from the Ignition Closed Loop Lead Profiler.

You can easily create drip marketing campaigns for both your leads and your existing customers.  In either case, you’ll never be out of sight, out of mind with your contacts.  And with this easy-to-implement technique, you’ll cultivate more profitable relationships with your prospects and customers.

Do It Without Burdening IT

Marketing and sales initiatives take both resources and coordination across lines of business.  But IT departments are often swamped with other priorities.

Getting time and resources from IT for campaigns, which might require provisioning new machines, installing and configuring additional software, opening ports in firewalls, and maintaining server infrastructure, can be difficult and time consuming.

Software as a Service (SaaS)

Ignition Systems solves all of those difficulties by providing all of our software as an online service.  There is no installation, configuration, or questions about hardware requirements.  Our software is accessible to you using only a standard web browser, without additional plugins required.

We host our services with Tier 1 backbone providers and use the same infrastructure as Amazon.com uses.  That means you can always rely on our SaaS solution to be there when you and your customers need it.

Develop Your Integrated Marketing Strategy

At Ignition Systems, we’re dedicated to providing you with a great customer experience.  Contact us today so that we can be an integral part of solving your business problems.