Blog Publisher

The Ignition Blogging Engine is the most productive blogging platform on the market.  With an unparalleled balance of power and simplicity, the Ignition Blog Engine gives you the ability to connect with new customers, communicate with existing ones, and significantly increase your organization’s web presence through search engines and social networking.

Extending your organization’s reach with blogging is easier using the automated tools built into the Ignition Blogging Engine.  With this integrated automation, you’ll be able to:

• Create buzz and educate your customers in realtime. A blog isn’t just a website.  Our blogs come with a news feed publication system that sends your blog posts to both subscribers and online news aggregators as soon as they’re posted.  Your customers will know what you have to say in realtime and your messages will be instantly communicated to readers search engines around the world.
• Spread your message to dozens of syndication sites instantly. It’s like publishing an informal press release every time you post a blog entry.  Your post automatically gets sent to dozens of blog syndication services that pull your content and make it available to their readers.
• Make it easy for customers to become your evangelists. Your customers can give you more publicity by recommending your posts to large social media aggregators like Sphinn, Digg, Reddit and many others with a single click.  The more recommendations, the more traffic you’ll get.
• Communicate automatically with search engines like Google. The Ignition Blogging Engine speaks  Google’s language.  It will communicate with them (and other major search engines) whenever you have a new post, and give them detailed information about how they should read and interpret your blog and website.

Most companies acknowledge the advantages of blogging, but want it to so be convenient that it becomes a routine activity.  To that end, we’ve incorporated productivity tools into the Ignition Blog Engine.  Your company will be able to:

• Blog with familiar tools like Microsoft Word. You can get more comfortable blogging using familiar tools and our software allows you to write a blog post in Microsoft Word and publish it as easily as hitting the save button.
• Or, blog as easily as writing an email. You’re probably comfortable writing an email of a few paragraphs.  And that’s all it takes to write a blog post.  Simply write a few paragraphs and email it to your blog for publication.
• Schedule your news and event notices to be published exactly when you want. The Ignition Corporate Blog Engine is a great way to post your press releases and other news at a certain date and time without having to do it by hand.  And if your blogging inspiration comes in bursts, you can write several posts at a time and have them automatically published at the date and time you set.

You’ll have more control using the Ignition Blogging Engine than with other hosted solutions.  Your organization will be able to:

• Brand your blog with your own URL. You can use any domain name (e.g. www.yourdomain.com), not just a subdomain (e.g. yourblog.someotherdomain.com).  You can even point to your blog as part of your own domain (e.g. blog.yourdomain.com).
• Match your current site or create a new look. Your blog can match your current branding exactly or you can create an entirely new look-and-feel.
• Know what content and advertising relationships are working. Because of integration with Ignition Visitor Tracking, you’ll always know where your visitors came from.  This way, you can measure what your most effective online relationships are and what content resonates with customers.  With this information, you can do more of what’s working and less of what doesn’t.
• Integrate with CRM software. With Ignition Closed Loop Tracker, you’ll also know who your visitors are by name and how they became a lead on your site.  This information is sent to Salesforce.com where your sales team will be able to follow-up in real-time.

Major organizations in all industries are blogging.  Companies like Boeing, GM, Dell, and Adobe all have highly-rated blogs.  Find out what we can do for you by contacting us.