Landing Page Publisher

The Ignition Landing Page Creator is based on our Ignition Web Content Publisher and has all of the same features and benefits.  But it has a number of customizations that make creating landing pages more convenient, more automated, and less cumbersome.

Landing pages are different from regular web pages in that they have a singular purpose and offer.  Typically, landing pages are meant to persuade readers into providing their contact or purchasing information in exchange for a download, registration for a seminar or another offer.

In addition to the productivity benefits you get from the Ignition Web Content Publisher, you also get key additions for creating more effective landing pages.  Your organization can:

• Create as many landing pages as needed. There’s no limit to the number of pages you can create and no additional deployment cost.
• Increase your conversion rates. You’ll know which of your marketing messages are working.  We’ve integrated Google Website Optimizer into your landing pages, so you’ll be able to compare how your visitors respond to your offers and which work better — down to the sentence if you’d like.
• Designate specific landing page templates. A best practice for landing pages is to not allow the user to wander away using outbound links or other navigation.  So the best landing pages won’t have the same navigation or linking scheme as the rest of your site.  Ignition Web Content Publisher allows you to create and manage your landing pages in the same way as other pages, but use a stricter template.
• Change the landing page’s look at the flip of a switch. You might decide that a landing page can be incorporated into the rest of your web site, or you might want to re-brand its look.  Either way, there’s no need to rebuild the page.  Just change the template selected and all the fonts, colors and art on the page change automatically.
• Integrate with CRM software. You want to be able to follow-up on your landing page conversions as easily as possible.  The Ignition Landing Page Creator integrates with Salesforce.com to create a new lead profile for each new conversion.

Creating an effective landing page isn’t the same as creating a good web page.  Ignition Landing Page Creator gives you the productivity tools needed to publish landing pages that convert visitors into leads.  Contact us for more information.