Web Content Publisher

The Ignition Web Content Publisher is a state-of-the-art web site publication system created for non-techies — non-techies who want to publish and edit great-looking web sites without depending on IT resources or webmasters.

It’s a key component in the Ignition Integrated Marketing Platform.

We designed the Ignition Web Content Publisher to streamline the creation and rollout of your web initiatives.  Your company will be able to:

• Deploy great-looking web sites with better brand consistency. Unlike many point-and-click systems, your web pages can be custom-designed.  Your new pages always start from one of your official designs and any content you add will use your brand’s colors and fonts are automatically.
• Reduce the resources needed to launch web campaigns. No need to complete for IT resources, wait for provisioning and deployment, or install and configure software.
• Eliminate the webmaster bottleneck. Streamlined editing tools with a short learning curve allow non-techies to publish pages, documents, audio, video and other content on the web without waiting for a webmaster or checking their work.
• Incorporate search engine optimization (SEO) techniques automatically. The Ignition Web Content publisher will automatically include search-friendly URLs, keyword-rich internal links, optimized header tags, and optional META information.
• Communicate automatically with search engines like Google. The Ignition Web Content Publisher speaks Google’s language.  It will communicate with them (and other major search engines) whenever you have a new post, and give them detailed information about how they should read and interpret your blog and website.

We wanted to ensure a productive user experience that was both convenient and powerful, so we included features and automation that will save you time, effort and frustration.  You’ll be able to:

• Edit your site using familiar tools, from anywhere in the world. You can create and edit pages with an efficient online editor that has only the features you need the most.  You can edit your site from anywhere you have Internet access.
• Upload files easily. Post your PDF documents, pictures, videos, audio and other content onto your site using just your web browser.
• Never lose your content. Auto-save ensures you will always have the latest version of your web pages.
• Gracefully back out from mistakes. Version control gives you peace of mind knowing you can always go back to an older copy, or reference one if you need to.
• Automatically match the look of your site. The Ignition Web Content Publisher formats your content based on how the rest of your site looks, so you can focus on your messages.  It’s like handing your copy over to a graphic designer for publishing it to the web, automatically.
• Ensure compatibility with all major web browsers. If you don’t know how to build a web page, you can easily build on that looks great on your machine but wrong on everyone else’s.  The Ignition Web Content Publisher creates clean, well-optimized web page code so that your site will look great for just about everyone on the Internet.

The Ignition Web Content Publisher also has advanced features designed to make web campaigns more successful, ensure decision-makers have the metrics needed to make good choices, and create a workflow that fits your company:

• Require a registration or invitation code for content. You can generate higher-quality leads by requiring the people provide their contact information before accessing your white papers, videos, podcasts, web pages or other content, or create buzz by requiring an invitation code.
• Close the loop on your leads. Closed-loop marketing support ensures that you always know where your leads came from and what they were interested in.
• Get through reporting of your visitors and their behavior. Advanced web site visitor tracking and analytics reports provide critical insight into how visitors use your site, what content is most successful, and what leads to visitor conversions.
• Submit content for approval. You might want to review content created by someone on the team before publishing it to the Internet.  With the Ignition Web Content Publisher’s  role-based security system, you can not only require reviews but set many other levels of access and permissions.
• Automatic search for your site. Sites built with Ignition Web Content Publisher come with a search engine built-in.

Use technology that powers sites for the United States Postal Service, Ford Motor Company and The Wall Street Journal.  To find out more, contact us.