Microsites

Microsites are small websites, usually not more than a few pages, that concentrate on a single topic and usually support a larger, more established website.

Microsites are useful for rapidly launching new marketing initiatives without having to re-design or re-architect a company’s main website with the new information or branding.

Microsites vs. Regular Websites

They’re also more effective than larger websites for accomplishing a single goal related to that topic, such as signing up for a mailing list or coupon.

While larger websites often serve multiple purposes, a microsite that has very specific calls-to-action can direct a much higher percentage of users towards the goal than a larger site.

Ignition Systems can quickly create and launch strongly branded microsites for your company, backed by our industry-leading technologies.  These products form the core of the solution we’d create for you.

• Ignition Web Content Publisher. We can design and build a sharp-looking, highly-customized site based on our web publisher, so that your microsite can not only be deployed quickly, but you’ll also have greater post-launch agility.
• Ignition Landing Page Publisher. We can setup your landing pages for lead capture and help you continually improve your conversion ratios using the data from A-B and/or multi-variate testing.
• Ignition Closed Loop Lead Profiler. We can track your leads across your microsites and main sites, so you always know what products or services they’re interested in and how effective your campaigns are.  We can also integrate your CRM system so that your leads are stored and tracked there.

Blogs as Microsites

Many microsites use blogs, instead of static web pages, as their main content.  We recommend blogs because they’re easier to publicize (both automatically and manually), are more likely to be linked by others and get picked up by search engines more quickly.

Using the Ignition Blog Publisher, you’ll be able to write blogs as easily as using Microsoft Word and have the most feature-rich blogging platform on the market to date.

Launching Your Microsite

We can also quickly send targeted traffic to your microsite by supporting it with online advertising, then increase its search engine presence and organic traffic using social media and public relations 2.0 publicity campaigns.

Contact us today and we’ll go over the complete strategy and show you how to get started.