Website Renovation
The most common complaints that we get about existing corporate websites are that they look outdated, they can’t be found on search engines and they don’t generate enough business. In many cases, you’ll need a complete website renovation in order to solve all three issues.
Establishing the Business Problems to Solve
The first step in renovating your existing website is to understand what your business wants to accomplish. Many times the goal is as simple as driving more revenue or having better branding. Sometimes, it’s having a more agile way of marketing over the Internet. Other times, it’s eliminating the error prone and time consuming process of waiting for a webmaster to make updates to the site.
Based on what business problems we’re going to solve, we’ll choose the appropriate tools for the project.
Most projects start with our Ignition Web Content Publisher, an extremely flexible framework that allows us to rapidly create and deploy completely-customized web sites or serve as the basis for a complete corporate Internet presence.
Ignition Systems offers the complete Ignition Integrated Marketing Platform, which not only provides the foundation for your web presence, but also increases your sales effectiveness by building complete dossiers on your leads and measuring the effectiveness of your marketing messages.
Having Both a Striking Design and SEO
Graphic design and search engine optimization are usually mutually exclusive. Search engines can’t see images and often get confused by the layout code required to make them look good. If you’ve ever done a search and wondered why such an ugly site ranks so high, you’ll know it’s because search engines find them easy to read.
In fact, many popular website techniques, such as creating menus and navigation using JavaScript or large animations with Flash, cause your website’s content to be ignored by search engines. This lowers your incoming traffic and the number of leads your site can generate.
Our sites are built using the Ignition Web Content Publisher, which produces a site architecture and taxonomy (how your site content is organized) that is easy for search engines to read and understand. That way, we can concentrate on building a striking design theme for your site that impresses visitors while helping them find what they were looking for easily.
Optimizing Your Content
When writing content for your web site, it’s important to remember that you’re writing for both people and search engines. We’ll review your content and taxonomy for search engine optimization, and any pitfalls you might encounter; as well as for best practices when publishing web content.
Coordinating Your Launch
Some companies soft launch by flipping the switch on a new website, disabling the old one and letting visitors arrive as they might.
Most companies choose an orchestrated launch where the publication of their new website is combined with an email campaign notifying their contacts about the launch, and possibly a public relations 2.0 campaign through social media and blogs.
Using the Ignition Email Marketing Center, we can orchestrate your website’s launch and let all of your contacts know about it. This is a great opportunity to re-visit old customers with a new offer and get some new leads in the process.
Renovate Your Website
At Ignition Systems, we have broad and deep experience in launching new web initiatives and creating powerful web presences. Contact us today and we’ll help you formulate a complete Internet strategy.
